This is the new one-stop shop for information and instruction about how Give Lively members use our powerful, practical and free fundraising technology. For more background support about Give Lively, go to our introductory FAQ pages.
Give Lively products facilitate fundraising during virtual events, campaigns and appeals. They can accommodate livestreaming, which is especially effective in conjunction with Donation Widgets, Live Display, Text-to-Donate and Peer-to-Peer Fundraising.
Have you already taken the time to create a Campaign Page?
Built in direct collaboration with nonprofits of all sizes, Give Lively technology has kept pace with modern-day fundraising practices. A recent fundraising innovation of demonstrated power, flexibility and success is virtual events, campaigns and appeals, sometimes offered with a livestreamed video component.
Give Lively products and solutions can be used with potent effect to facilitate fundraising during virtual events, campaigns and appeals. The links below take you to sections lower on this page with information about how to do the following in support of live online fundraising:
For additional tips and best practices about how to use Give Lively products during virtual events, as well as about livestreaming and virtual events in general, read our ultimate guide about how to host amazing virtual fundraising events.
Please keep in mind that there are many variables to consider when livestreaming, such as the type of recording and encoding tools, the chosen streaming service and the mix of viewing platforms. Beyond the information provided here, we aren’t experts on livestreaming equipment, vendors, software or technicalities. We urge you to speak with a qualified professional for anything involving the logistics of video preparation, editing and broadcasting. However, we remain determined to help you make the most of our technology -- and your digital fundraising -- during any type of virtual event.
We offer four ways to do this:
If basic or professional livestreaming is not a technical obstacle for you, embed on your Campaign Page a livestreamed event recorded through YouTube, Vimeo or Zoom.
To set this up:
See below for basic information and considerations about livestreaming using YouTube, Vimeo and Zoom.
Learn the basics about livestreaming on YouTube.
Keep in mind:
Learn the basics about livestreaming on Vimeo.
Keep in mind:
Learn the basics about livestreaming a meeting or webinar on Zoom.
Keep in mind:
Individual fundraisers with a Peer-to-Peer Fundraising page are also able to embed a livestream/video link on their individual fundraising pages. This makes it possible for them to host live fundraising events and appeals benefiting your nonprofit. Here’s an example of a Peer-to-Peer Fundraising page with embedded video.
You may also wish to vastly expand the reach of a livestreamed virtual event by engaging your peer-to-peer supporters to simulcast your virtual event across multiple Peer-to-Peer Fundraising pages, as well as on your own Campaign Page. Read more about this in our section on leveraging Peer-to-Peer Fundraising.
To get this going:
If you have no experience with livestreaming and/or the tech hurdles feel too high, you can record a video that brings to life a fundraising campaign or appeal, upload it to YouTube or Vimeo, and then announce a live “watch party” of that video on a fundraising page. Here’s an example of a Campaign Page with an embedded video.
This sets a fixed time during which viewers can tune in and respond to fundraising prompts right on a Campaign Page. You benefit from the page's fundraising progress bar, Peer-to-Peer Fundraising options and the chance to use Text-to-Donate in real time, all while you engage directly with your viewers through other channels, such as social media, chat and even telephone.
If you prefer to build a multi-functional virtual event page directly in your own website -- one that includes live online video and streamlined donation tools on a single web page -- you have two options, both of which involve a livestream and a Give Lively Donation Widget:
In both cases, you may need the support of your web development team.
During your livestreamed event, use Live Display to track donation totals in real time. If you are livestreaming directly to your Give Lively Campaign Page, a progress bar is built into the page, so there's no need for Live Display. However, if you are streaming live video to another viewing platform, Live Display is a valuable added bonus.
For Live Display to appear as part of a livestreamed video, different actions are required depending on the livestreaming configuration.
First, set up Live Display in Give Lively. You will need to do this to get the Live Display URL.
Then, for example:
Text-to-Donate, a mobile-first method for capturing contributions when donors are on the go, is a superb complement to virtual fundraising events, campaigns and appeals. This is true whether the supporting video is pre-recorded or live.
It comes in especially handy if your livestreamed video isn't embedded in a Give Lively fundraising page, which means potential donors can’t just click on a “Donate” button. Instead, Text-to-Donate makes it possible for donors to give no matter where the video is being seen.
To help that process along, you must always remind viewers how they can contribute. This can be accomplished through spoken reminders of the Text-to-Donate number and your custom text code, as well as through graphic prompts, like a "lower third” (an overlay placed in the lower area of the screen), interstitial/waiting screens, scrolling banners, and even backdrops or placards on easels where the video is being recorded. Review our ultimate guide of Text-to-Donate best practices, including multiple examples of how to display your special text code.
A few important notes about using Text-to-Donate in conjunction with embedded livestreamed video and Live Display or a progress bar:
Peer-to-Peer Fundraising empowers your supporters to appeal for and collect donations on your behalf through their own personalized campaign pages.
While you can set up your own peer-to-peer page with embedded livestreamed video (see above), you can also livestream simultaneously to multiple supporters' Peer-to-Peer Fundraising pages if you provide them with the correct video URL and get them to set aside time for direct engagement with their communities during the live event.
Consider setting up Peer-to-Peer Fundraising pages for your board members, directors, committee leaders and advisors. As virtual “table hosts,” they could circulate word of a simulcast virtual event with a link to their personal fundraising pages.
Of course, you can encourage your peer-to-peer supporters to organize their own virtual events too. Help them out with information about how to add Live Display and how to use Text-to-Donate, and with language they can employ when they reach out to their networks.