Build a Campaign Page

A campaign page is not the same thing as your Core Profile. You create a specific Campaign Page when you want to fundraise around a specific occasion or appeal, such as Giving Tuesday, a walk-a-thon, or an annual fundraiser. 

Examples

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Before You Get Started

Video Overview

Text Walkthrough

Getting started: Select a template

  1. Log in to the Nonprofit Admin Portal.
  2. Click “Campaigns” in the navigation bar at the top of the page.
  3. Click “+ Create Campaign Page” to create your new page.
  4. Fill in the "Campaign name" field, keeping in mind that this is what will be displayed publicly. Then click the “Next” button.
  5. Choose a template for your fundraising page. You can always change this at a later date in the "Basic Information" section.
  • The Default Template is a minimalist, one-page, easy-to-use design showcasing your logo and mission statement. It’s a great solution for organizations that want to keep it simple or haven't yet developed much content.
  • The Story Template includes everything the Default Template does, but also allows for video, images, and other media alongside your fundraising appeal.

Fill in campaign basic information

  1. Click the “Campaign Name, Description & Goal” tab in the menu on the lefthand side of the page.
  2. Give your campaign a name for internal purposes. It will not be made public, but it is the campaign name that will appear in Stripe alongside any donation made to this campaign. This name can be edited until you receive your first donation, after which time this field will be locked.
  3. The "Display campaign page title as" field shows the name you chose on the previous page. This is the campaign name that will appear in public. The campaign name will automatically turn into a link to the web page where your campaign page lives. Once you receive your first donation, the campaign link can't be changed, but you can still change this title.
  4. In the "Page description" field, describe the campaign and its goals (to a maximum of 300 characters). It is often helpful to reiterate your nonprofit’s mission. For example:

    Girls Org is a nonprofit dedicated to improving girls' access to quality education around the world. We believe every girl deserves an education. With your help, we can provide supplies, books, mentorships, and schools to girls in need. Please help us reach our #GivingTuesday fundraising goal by contributing to our campaign. Any amount helps. Thanks!


    You can also add web links and format the text, adding bullets, italics, bolding and more
  5. The "Set your fundraising page template" field is where you can change the template between the Default Template and the Story Template. See the "Select a template" section above.
  6. Several fields and check boxes on this page are identical to those you saw when you set up your Core Profile, and the settings on this page are the same as those you chose on your Core Profile. You should nevertheless review them all to make sure they are as you would like them to be for this campaign. These fields include:
    + Set the Default Frequency ("Monthly" or "One-Time) -- This is what donors will see highlighted when they visit your campaign page.
    + Allow donors to make donation private
    + Enable Peer to Peer Fundraisers
    + Add a "Dedicate This Gift" link (for giving in honor or in memory of someone)
  7. In the "Campaign goal amount" field, set your campaign's fundraising goal. Note that this automatically enables the Campaign Page's progress meter. If this field is left blank or with a zero in it, the progress meter will not appear.
  8. If you've raised money from other sources (like checks or cash), the "Amount raised from other sources" and "Number of offline donors" fields are where you can add offline donations and donors (no commas or decimals necessary). These totals will be counted toward your campaign goal and show on your progress meter. This can be updated at any time.
  9. The “Fundraiser goal suggestion” field is Peer-to-Peer Fundraising functionality. You can suggest a target fundraising goal for people who fundraise for your campaign. Individuals can create their on personal fundraising pages tied in to your campaign page, and the money they raise will contribute to your overall goal.
  10. Enable or disable whether you would like the following options, according to nature of your campaign and what you would like to see displayed on your Campaign Page:
    + Show recent donors on your campaign page and/or via Live Display.
    + The Peer-to-Peer Leaderboard is more Peer-to-Peer Fundraising functionality.
  11. Finally, select "Enable International Mode" if you expect contributions from international donors. This mode inserts “USD” in the custom donation field and indicates that paying by bank account is only available to donors with a US bank account.
  12. Hit "Save" at the bottom of the page.

Brand your campaign

  1. Click on the “Logo and Images” tab in the lefthand menu. If you have completed a Core Profile, you will see items already in place: your logo, background image, background color and image for social media sharing. However, if you would like to change any of these default qualities to suit the specifics of your campaign, this is the place to do so. Any changes you make here will only impact your campaign; they will not affect your Core Profile.
  2. To upload a new logo specific to your campaign, follow these instructions.
  3. To select a primary image (Default and Story Templates) or video (Story Template only) to use with your campaign, use the “Primary Media” selector. When using a Story Template, this is where to showcase a video in the prominent position at the top of the page. For example, you can use this section to feature a livestream if you are planning a virtual event. Choose any of the following and then select “Save” to complete the step:
    (a) Default Image - The default image is inherited from the Core Profile.
    (b) Image - Select “Upload new image” and then navigate to the image you want from files on your computer. A large, high-quality image is best: minimum size 1740x1140, no larger than 1 MB as a JPG, JPEG, PNG or GIF. Use the image cropper to frame your image: slide the gray ball along the scale to zoom in or out; click and drag on the image to center it as desired. Then click the “Save” button.
    (c) Video (Story Template only) - Select “Edit” and then paste in the direct link to a public video (on YouTube and Vimeo only) that you wish to embed on your page. Paste the full URL (with “http://" or “https://“), not an “embed code.” Then click the “OK” button.
    (d) No Media - No further action is required.
  4. To change the background color to something in line with your campaign, this is what to do.
  5. To upload a new image for social media sharing, do as described here.
  6. Finally, only if you are using the Story Template, the "Secondary Video Section" is where a second video can optionally be added into the body of the page. You can choose either of the following and then select “Save” to complete the step:
    (a) Video - Select “Edit” and then paste in the direct link to a public video (on YouTube and Vimeo only) that you wish to embed on your page. Paste the full URL (with “http://" or “https://“), not an “embed code.” Then click the “OK” button. Remember that this is not the same as inserting a video prominently at the top of the page, which is described in step 3(c) above.
    (b) No Media - No further action is required.

Embed a video

You are able to embed video in your Campaign Page, but only if you select the Story Template. You can embed video in two places: (1) in the prominent position at the top of the page and (2) within the body of the page.

In both cases, you first need to click on the “Logo and Images” tab in the lefthand menu. If you have completed a Core Profile, you will see items already in place: your logo, background image, background color and image for social media sharing. However, if you would like to change any of these default qualities to suit the specifics of your campaign, this is the place to do so. Any changes you make here will only impact your campaign; they will not affect your Core Profile.

To place video in a prominent position at the top of the page

  1. Scroll down to the ”Primary Media” selector. This is where to feature a livestream if you are planning a virtual event.
  2. Select the "Video” tab.
  3. Choose “Edit” and then paste in the direct link to a public video (on YouTube and Vimeo only) that you wish to embed on your page. Paste the full URL (with “http://" or “https://“), not an “embed code.”
  4. Click the “OK” button.
  5. Click the “Save” button to confirm you have selected the desired video.

To embed a video within the body of the page

  1. Scroll down to "Secondary Video Section" where you have the option to add a second video.
  2. Select the "Video” tab.
  3. Choose “Edit” and then paste in the direct link to a public video (on YouTube and Vimeo only) that you wish to embed on your page. Paste the full URL (with “http://" or “https://“), not an “embed code.”
  4. Click the “OK” button.
  5. Click the “Save” button to confirm you have selected the desired video.

Add donation amounts and impact stories

When supporters are passionate about a cause and are clear about the impact of each donated dollar, they feel more compelled to give. The "Impact Stories" section of your Campaign Page is a great way to creatively showcase the strength of your work. Select donation amounts closely associated with your nonprofit stories or that otherwise make sense for your organization. Then inspire donors with compelling impact stories.

  1. Click on the “Donation Amounts and Impact Stories” tab on the lefthand menu.
  2. Select donation amounts closely associated with your nonprofit stories or that otherwise make sense for your organization. The default donation amounts are $25, $50, $100, and $250, but if you wish to customize the donation amounts, you must have at least one amount and can select up to seven of them, not including the donor’s choice. You must also fill in impact stories for each amount for any custom amounts to appear (see below).
  3. If you want your page to feature only donation amounts (without impact stories), you must be in the Default Template's "amounts only mode." To switch between the Default Template's two modes, look for the "Switch to Amounts Only Mode"/"Switch to Amounts and Stories Mode" button at the bottom of the introductory paragraphs. (This button is only visible in the Default Template.)
  4. Alternatively, if you wish to include impact stories for each donation amount (highly recommended!), you must be in either the Default Template's "amounts and stories mode" or the Story Template. (To switch between Default Template and Story Template, go to the "Basic Information & Goals" tab and choose the appropriate format in the dropdown of the "Set your fundraising page template" section.)
  5. Write one impact story for each amount, describing the impact a donation of that size would make on your organization. In order for your customized donation amounts to appear, you must fill in impact stories for each amount. The recommended length is a concise 75 characters for each impact story, and you should use active, powerful verbs, and practical and verifiable examples of where the donated money goes. For example, if your organization works to serve the hungry, a $25 donation amount to your organization "Feeds four children for a week." For an organization that protects wildlife, the story might be that a $75 donation "Preserves 15 acres of forest land." Click the helpful "See Examples" and "Tips" buttons at the bottom of the introductory paragraphs.
  6. Only if you are using the Story Template, select images for your impact stories that illustrate your mission and add personality to your page. Make sure your images are relevant visual supports for the impact stories. Click on "Upload an image" and select a photo. Double-click on the desired image and hit the "Open" button. The ideal image size is 1200x780 pixels, but should be no smaller than 600x390 pixels. It should also be no larger than 1MB and in JPG format.
  7. In the "Display Amounts By" section, select whether you'd like your donation amounts and impact stories to be arranged on your page from "highest to lowest" or "lowest to highest."
  8. Hit "Save" when you're done.

Write a thank you message

When a donor gives to your organization, a receipt is immediately sent summarizing the donation for tax purposes. You have the option of including a customized 'Thank You’ message as a part of that receipt. Use your 'Thank You' message to show gratitude, reinforce your mission, or touch on the impact the donation will make.

  1. Click on the “Thank You Message” tab on the lefthand menu.
  2. Fill in the provided fields -- "Subject Line" and "Body Paragraph" -- with your written thank you. You can use merge tags in the subject line or body paragraph of your thank you messages. They will be replaced by the corresponding donor information in the email receipt.
  3. Add a reply-to email address that will appear on all donation receipts.
  4. Hit "Save" when you're done.

Review your Campaign Page

Take a look at your work and make any desired modifications.

  1. From any of the campaign set-up pages in the Nonprofit Admin Portal, click on the "Visit Page" button to the right of the campaign name at the top of the page. This opens the Campaign Page in a new browser window. Return to the appropriate tab in the campaign set-up pages in the Nonprofit Admin Portal to make any edits. Always remember to click "Save" at the bottom of the page.
  2. Once your work is complete, share the Campaign Page on social media using the social sharing buttons -- Facebook, Twitter, and Pinterest -- to the right of the campaign name at the top of the page.
  3. You may also use the "Copy Link" button to the right of the campaign name at the top of the page to copy the web link of the Campaign Page. Paste this into emails or other documents.

Downloads

Ultimate Design Guide to Successful Campaign Pages

DOWNLOAD PDF

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