Build an Event Ticketing page

Event Ticketing pages let you host fundraising events and sell tickets and sponsorships for them. You can also use them for non-ticketed events. Learn how to set Event Ticketing up, including how to add basic event details, logos and images, information about tickets (categories and price tiers), additional donor information requests, and thank you messages.


Before You Get Started

Video Overview

Text Walkthrough

  • You have full flexibility to experiment with Event Ticketing page design, but these pages will be live on the internet as soon as you click the first “Save” button.
  • You can delete any experimental Event Ticketing page as long as no tickets have been sold to that page, including test sales.
  • The moment you sell a ticket through an Event Ticketing page, it can no longer be deleted and will remain live. The only option is to hide the tickets to avoid mistaken or accidental ticket sales.

Getting Started

  1. Log in to the Nonprofit Admin Portal dashboard and click on “Events” in the menu at the top of the page, and then "+ Create Event" to the right of the "Event Pages" page title.
  2. On the "Give Your Event a Name" page, name your event for internal purposes and click the "Next" button.
  3. On the next "Event Details" page, confirm the internal "Event Name" and then enter the name you want to appear on the event page in the "Display event page title as" field.
  4. Lower on the same page, start typing in the venue name or address of your event. Choose a result to autofill the location details. Use the Google Maps widget to verify the address. You can also enter the address manually by clicking “Enter Address Manually.” (A Google Maps widget will appear on your event page to help your attendees get to the event.)
  5. Still on the same "Event Details" page, add the "Event Starts" and "Event Ends" date and time for your event. Ticket sales will end when the event starts.
  6. Enter an "Event Description" that will appear on your public page.
  7. Associate your event's new Event Page either with an existing campaign or your core profile. Donation data will roll up to your selection. Keep in mind that you will not be able to change this selection after your first ticket is purchased.
  8. Click the "Save" button.

Logos and Images

  1. From the "Edit Event Information" page, click on "Logos and Images" and then choose a file to upload as your logo (minimum of 640x640 pixels, no larger than 1MB and in JPG format). Click the "Save" button. This logo will appear in the top center of your Event Page, either above your event name ("vertically stacked") or alongside it ("banner").
  2. Next, upload a background image (minimum of 1200x628 pixels with a recommended size of 2160x1131 pixels, no larger than 1MB and in JPG format). Click the "Save" button to feature it prominently on your event page.
  3. Use the color tool to input your brand color as a background color, which will be used with all of the buttons on your Event Page. Click the "Save" button to lock it in.
  4. Upload an image (minimum of 1200x630 pixels, no larger than 1MB and in JPG format) that will appear when you share your page’s link on social media like Facebook, Twitter, or other platforms.
  5. To view the result, click on "Visit Page" near the top right of the page. This will open a new browser tab with your Event Page, showing all the pieces in place. To make changes, go back to the "Logos, Images, and Color" tab and make edits.

Ticket Builder

  1. When you're ready, click “Ticket Builder” in the menu on the left side of the page.
  2. Follow the instructions to enter information about your tickets. Choose what category they fall under (click on "Category settings" to open a dropdown menu with options) and then add name, price, and total quantity. You also have the option to create a free ticket by leaving the price blank.
  3. Click on "Add Another Ticket" to include new ticket price tiers within a category, or click on "Add Another Category" to add a new category of tickets.
  4. Select whether ticket tiers will appear on your event page from "Lowest to Highest" or "Highest to Lowest" price.
  5. Click “Add More Ticket Details” if you would like to:
  • Add a ticket description to appear alongside the ticket tier on your page and set sale dates for each ticket tier
  • Create group and table tickets
  • Designate a portion of each ticket as tax deductible
  • Set a date range during which the ticket will be on sale (a feature useful for offering discounts and specials like Early Bird sales)

Additional Questions and Thank You Message

  1. To collect additional information from donors, simply toggle the "Show/Hide" switch next to the field options (Mailing Address and Custom Question) to ask the purchaser for that information after checkout.
  2. Checking the "Required” box will prompt the purchaser to answer that question before checkout can be completed. We recommend only requiring questions essential to your event to reduce friction during the checkout process.
  3. Click the “Save” button.
  4. Write a thank you message. This message will be sent automatically to each attendee immediately after purchasing a ticket. Click “Additional message for each ticket” under each Ticket Name to set up additional thank you messages for attendees who buy specific types of tickets.


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