This is the new one-stop shop for information and instruction about how Give Lively members use our powerful, practical and free fundraising technology. For more background support about Give Lively, go to our introductory FAQ pages.
Set up a UTM code to track donor giving behavior and the effectiveness of your marketing campaigns. These codes, easily added to to any Give Lively URL, can be used with Give Lively widgets, fundraising pages, event pages, or any public-facing Give Lively link.
You can use UTM codes to track donor giving behavior and the effectiveness of your marketing campaigns.
To add a UTM tracking code, simple add the following to end of any Give Lively URL:
?utm_source=
Whatever is entered after the “=” is your tracking variable. After a donation or purchase is complete, the tracking variable will be reported in donor data export and in your Stripe payments metadata (which can also be exported).
UTM codes can be used for the widget, hosted fundraising pages, event pages, or any public facing Give Lively link.
