Use UTM codes to track fundraising campaigns

Set up a UTM code to track donor giving behavior and the effectiveness of your marketing campaigns. These codes, easily added, can be used with Give Lively widgets, campaign pages, and the Core Profile.


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Before You Get Started

Have you already taken the time to create a Campaign Page?

Video Overview

Text Walkthrough

You can use UTM codes to track donor giving behavior and the effectiveness of your campaigns.

To add a UTM tracking code, simple add the following to end of Give Lively URLs for widgets, campaign pages, and the Core Profile:


Whatever is entered after the “=” is your tracking variable. After a donation or purchase is complete, the tracking variable will be reported in donor data export and in your Stripe payments metadata (which can also be exported).

UTM codes can be used with widgets, hosted fundraising pages, and the Core Profile.


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